{"id":82,"date":"2025-05-30T16:48:05","date_gmt":"2025-05-30T14:48:05","guid":{"rendered":"https:\/\/www.jperet.com\/?p=82"},"modified":"2025-08-08T09:32:14","modified_gmt":"2025-08-08T07:32:14","slug":"driftwood-iron-brand-identity-logo-design","status":"publish","type":"post","link":"https:\/\/www.jperet.com\/es\/driftwood-iron-brand-identity-logo-design\/","title":{"rendered":"Driftwood & Iron | Brand Identity & Logo Design"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Project Brief<\/strong><\/h2>\n\n\n\n

Driftwood & Iron<\/strong> is a Portland-based furniture studio specializing in handcrafted pieces made from reclaimed wood and industrial metals. The client approached me to create a full visual identity that reflects the brand\u2019s values: sustainability, craftsmanship, and rugged elegance. The challenge was to create a visual language that bridges rustic authenticity with modern sophistication, something that would speak to eco-conscious homeowners who value quality and design.<\/p>\n\n\n\n

Scope of Work<\/strong><\/h2>\n\n\n\n
    \n
  • Brand Discovery & Mood Boarding<\/li>\n\n\n\n
  • Primary & Secondary Logo Design<\/li>\n\n\n\n
  • Brand Color Palette<\/li>\n\n\n\n
  • Typography System<\/li>\n\n\n\n
  • Tagline Development<\/li>\n\n\n\n
  • Storefront Mockups<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    Tagline:<\/strong><\/h2>\n\n\n\n

    \u201cBuilt to Hold Stories.\u201d<\/strong><\/p>\n\n\n\n

    This line captures the essence of Driftwood & Iron: timeless, meaningful design that reflects the character of reclaimed materials and the lives they touch.<\/p>\n\n\n\n

    \n\n\n\n

    Logo Concept:<\/strong><\/h2>\n\n\n\n

    The logo fuses organic and industrial forms, mirroring the duality of the brand\u2019s materials. The typography has a modern sans-serif (representing durability and clean design). The icon uses abstract shapes inspired by driftwood, designed to be memorable and versatile in print and digital.<\/p>\n\n\n\n

    \n\n\n\n

    Color Palette:<\/strong><\/h2>\n\n\n\n

    A warm, earthy palette grounded in nature and raw materials:<\/p>\n\n\n\n

      \n
    • Iron Black<\/strong> \u2013 for strength and contrast<\/li>\n\n\n\n
    • Light Brown<\/strong> – for natural, wooden feel<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      Typography<\/strong><\/h2>\n\n\n\n
        \n
      • Primary Typeface:<\/strong> Alexandria<\/em> \u2013 a humanist sans-serif that brings warmth and structure<\/li>\n\n\n\n
      • Secondary Typeface:<\/strong> Space Grotesk<\/em> \u2013 clean, modern, excellent for contrast and readability<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Design Gallery<\/strong><\/h2>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
          \n
        • <\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Reflection:<\/strong><\/h2>\n\n\n\n

          This was a passion project rooted in material storytelling and meaningful design. The biggest success was creating a system that felt both raw and refined\u2014like the furniture itself. It demonstrates my approach to branding that honors the craft behind a business, not just its image.<\/p>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Project Brief Driftwood & Iron is a Portland-based furniture studio specializing in handcrafted pieces made from reclaimed wood and industrial […]<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":2,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/posts\/82\/revisions\/93"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/media\/83"}],"wp:attachment":[{"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jperet.com\/es\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}